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Franchising Benefits

Why Franchising?

1.  Reduces Risk
For franchisees, franchising provides the advantages of affiliation with an established trademark and system of operation. The franchisor also provides initial and on-going training and support, the benefits of advertising programs, and in some cases the advantages of bulk purchasing programs. Both franchisor and franchisee have a strong vested interest in the success of the brand and keeping their customers happy. Franchising provides the format to follow and are percentage wise, far more successful than starting a business from scratch. Buying a home based business franchise does not circumvent challenges and needed effort. For dedicated individuals the rewards are always achieved.

2. Market Saturation
The purpose of franchising to work together, to create brand awareness, and eventually top of mind awareness in consumers (TOM.) This can be done in multiple ways. One such method is the pooling of funds on a regional and national level. As a participating franchise you magnify your impact in marketing awareness.

3. Instant Credibility
Franchising provides instant brand recognition. Professional marketing and sales tools are in place from day one. The look, feel and structure of the business is complete. These issues among others provide a safe environment for consumers to purchase products from. Consumers like name brand products with a proven system.

4. Proven Systems
Franchising provides an opportunity to climb on board a moving entity. While many successful systems are in place, quality franchise programs continually make improvements to meet consumer demands. This can be in areas such as introducing new products, as well as marketing and sales tools. Complacency is harmful in many businesses and can be in franchising as well.

5. Support and Promotion
A successful franchisee is a well trained franchise. It is also part of a strategic-relationship that will foster growth. Training utilizing both regional and national meetings are essential. Many franchisee systems provide both field and technical support. A method of communication to the franchisees is also essential. This can be done with monthly newsletters or advanced websites. Promotional tools such as brochures, proactive surveys, yard signs, thank you cards, yellow pages, website and television advertising create a complete package for franchisees to present to consumers. The look and feel of these pieces combined with professional business cards, letterhead and uniforms play important roles in any business. All of these factors help raise the level of T.O.M. awareness.
  

 

Quick Facts Minimize

Franchised businesses operated 767,483 establishments in the United States in 2001, counting both establishments operated by franchisees and establishments owned by franchisors.

They provided 9,797,117 jobs, met a $229.1 billion payroll, and produced $624.6 billion of output. Hence, franchised businesses accounted for 7.4 percent of all private-sector jobs, 5.0 percent of all private sector payrolls, and 3.9 percent of all private-sector output.

To indicate economic size in a different way, franchised businesses employed about the same number of people in 2001 as did all manufacturers of durable goods, such as computers, cars, trucks, planes, communications equipment, primary metals, wood products, and instruments.

 

Screenmobile Franchise Sales Department - Toll Free - 800-775-7795
  

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