Territories
Territory (1) Cost - Included in Minimum Franchise Package
A Screenmobile territory is created geography by zip codes. The size of each territory will depend on the
number of zip codes lumped together to achieve the 100, 000 house hold count. Our prime customers are homeowners, therefore each territory must be sized to include a majority of single family owner occupied homes to draw business from. These homeowners can live in houses, condos or town homes.
The key factor in determining a proper customer support base per territory, is how many times each one of the homeowners will have need for Screenmobile's products and services in a given time frame, and how large the purchase will be and how often will they occur. Another primary factor in the Screenmobile system, is that it targets a particular
home owner. We can split the customer base into
two groups. One group makes up 80% of the population, which will do their own repair and maintenance themselves. The second group makes up the other 20%
that will want a professional service company to do the work and will need Screenmobile's expertise.
You are probably wondering with only 20% of the population in a given territory that will need Screenmobile's
services, how will I maintain growth and continued profitability? By doing a
little math, we can see the proof. Each territory has 100,000 households and we
are looking for only 20% of those homeowners. That means the actual customer
base in this territory is 20,000 households. Based on a twenty year history of
success of Screenmobile, we have found that the average existing location does
between 5-8 jobs a day. Working 6 days a week, that's 48 jobs a week. With 4
weeks in a month, the total sales
per month is 194. If you divide this total into 20,000 households that comprise
the territory, you have the total number of months that it would take complete
the first sale for each one of these households. It would take on
the average, 103 months or 8 ½ years to complete this task! Better yet,
Screenmobile averages three additional visits to every customer for needed sales and services.
The
Screenmobile system is highly adaptive to fit anyone's business goals, whether you want to keep the operation small and be the lead technician yourself or expand to multiple trailers and a showroom. How do you
want to build your franchise? How big do you want it to grow? How many locations do you
want to operate? There is no wrong or right answer. The point is that it is all up to you to be as successful as you want. Keep it small or grow it large. It's up to you.
The Screenmobile has additional licenses available, which are
divided into two important purchase dates. The first is at Initial Signing + 30 days. Additional licenses can be purchased at the initial signing
+ 30 days for $7,500 for the first additional license and $5,000 for the second license. Each license will come with a free territory
of 100,000 households. Royalty and National Adverting Fund payments are be required for each
incense and the first payment is due on the activation date.
The second way to purchase additional licenses is Post Initial Signing. Additional licenses can be purchased at the Post initial
signing for $15,000 for the first and $10,000 for the second license. Each license will come with a free territory
of 100,000 households. Royalty and national advertising will be required for each license and due on the activation date. Initial Signing Post Initial Signing Territory Size (+ 30 Days) (After 30 Days)
1st License included included in 1st 100,000 Households 2nd License $7,500 $15,000 100,000 Households 3rd License $5,000 $10,000 100,000 Households
Screenmobile Franchise Sales Department - Toll Free - 800-775-7795
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